With various governments implementing national or regional initiatives and programs to encourage energy conservation activities, the 'green' trend is taking off in a big way in the Asia Pacific. The governments' endeavors offer tremendous opportunities to technologists in the green and energy efficiency space in the heating, ventilating, and air conditioning (HVAC), building automation systems (BAS), and lighting systems markets.
New analysis from Frost & Sullivan, Strategic Analysis of Green Technologies Market - Energy Efficiency (HVAC, BAS, and Lighting), finds that market is likely to register more than 10 percent growth annually until 2015 due to the increasing price of conventional energy.
The Green Building trend is breaking out of the confines of the Japanese market and is gaining currency in many other countries in the Asia Pacific. Despite green technologies' high costs, consumers are increasingly basing their purchase decisions on the product's environment friendliness and their ability to reduce energy costs and carbon footprints.
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Source: PRNewswire, 2010-01-18, Link
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